Why We’re Clueless And Happy About It
I’m about to share a huge secret with you. Guess what? We’re clueless and totally fine with it.
While crunching away at our humble home and satellite offices doing project management stuff, scheduling meetings, redesigning sites and figuring out what our next big “thing” is, our team has had plenty of moments in which we look back and say, “I’m not sure if we know what the heck we’re doing”. And we’re OK with that. I mean sometimes all it takes is one update to the Trello or Slack platform for all of us to feel absolutely inadequate at what we do. Yet still, onward and upward remains our motto.
We’re OK with “not knowing” because we don’t know enough about what we’re doing to know what the limits are for our teeny weeny marketing and consulting firm. And that my friend, is powerful. Not seeing an end in sight to where you can take your business is a truly rewarding revelation.
None of our men are ‘experts.’ We have most unfortunately found it necessary to get rid of a man as soon as he thinks himself an expert because no one ever considers himself an expert if he really knows his job. A man who knows a job sees so much more to be done than he has done, that he is always pressing forward and never gives up an instant of thought to how good and how efficient he is. Thinking always ahead, thinking always of trying to do more, brings a state of mind in which nothing is impossible. The moment one gets into the ‘expert’ state of mind a great number of things become impossible.”
Don’t get me wrong. We see what other creative agencies such as Focus Lab are capable of producing and it makes our eyes welt with both envy and humility. How great content marketers such as Havas have influence, and the absolutely amazing creative work that is being done and it is easy to give up and say “We’ll never be able to do that.”
NOW THOSE THOUGHT LEADERS REALLY HAVE THEIR S*** TOGETHER!
But then we remember that no one comes out of the womb knowing how to do what they do. Everyone started somewhere. Our somewhere is always now.
When you’re feeling like you aren’t enough for your business or your clients, what do you choose to do? Change career paths or continue to grow and learn in the space you’re in?
Never stop growing and learning!
Jan Michael Aldea is a jack of all trades finally making good at being well rounded. His background in marketing, consulting, business coaching & training, real estate, fitness, parenthood, marriage, and life makes Michael ill equipped to be in a cubicle, but very equipped to help transform people and companies one (sometimes humorously awkward) step at a time. He is the president and director of business development for Go Left Marketing based out of Charlotte, NC.