What Kind of Real Estate Logo Should You Have?
Great branding can establish your authority as a real estate expert, and your company logo is no exception.
Your real estate logo should define you as an organization. It’s something that will appear in every aspect of your business from your online presence (website, social media, blogs) to your stationery (brochures, letterheads, business cards).
When thinking about what kind of real estate logo you should have, as with any great marketing tool, you should put the type of customer you want to attract at the heart of your strategy.
Too often real estate companies use a tried and tested formula to create their real estate logo. It’s important to project the fact you specialize in real estate, but it’s too easy to blend into the thousands of other real estate logos out there. This often includes logos which are based around the image of a home, windows, family outlines or a sloping rooftop. The trouble with this kind of logo is that everybody is doing it. This has led to the classic real estate logo becoming something of a cliché, and if you want to stand out amongst competitors, you need to think beyond the usual go-to options.
You can still create ideas around these concepts, but you can achieve this through the use of things such as geometric shapes or other images that project a sense of home. This could be anything from a porch to a key!
Think About Your Clients
A real estate logo will be the first thing customers link to a company’s name, so you need to think about what will appeal to them and what image they want their real estate company to have. This means creating two main criteria for your logo.
Professional – Real estate is a serious business because a property is not only the most expensive but the most important physical asset in many people’s lives. It’s either their home or a major source of income. The majority of customers want their real estate company to be professional and trustworthy, and this should shine through in your branding.
Unique – As one of the first images a customer will see of your company, your logo should be recognizable and enable you to stand out in such a crowded market. A place to start is by thinking about what makes you unique as a company. Why do your customers choose you over your competitors? What value do you add to the real estate market? Who are your target audience and what would motivate them to use you? Unique branding can carve out a niche for you in a generic market place.
Projecting Your Personality
A great way to showcase yourself as a real estate company is to choose a logo that reflects your personality as a company. This could be your company ethos or the type of real estate you deal in. Do you specialize in family homes? Are you a premium real estate company? What are your company values? Are you more trendy than traditional realtors? These are all things you need to consider showcasing to your customers to attract the type you want to do business with.
Standing Out Amongst Competitors
Having a stand-out logo in the real estate market is about thinking differently to your competitors. Ideas to create concepts around include:
- Your name (including abbreviations and initials)
- Your company values
- The type of real estate you specialize in
- A modern logo to stand out amongst traditional companies
- A sense of place and the local culture
It’s also important to consider what would work with the practical aspects of your branding and logo. This includes things like the typography you want and the colors that will look good. Strong and interesting typography can also work well in place of an image, especially if you want a simple and professional logo that projects your brand name.
Positioning yourself to attract the customers you want includes creating a strong image as a business. A knock-out real estate logo will not only be memorable but also provide your target audience with a strong message about the type of real estate company you are.
Here at Go Left Marketing, we add value to your branding missions, whether corporate or personal. We believe your look and feel should resonate with your ideal clients, working with you to make this a reality.
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