What Do Successful Small Businesses All Have in Common?

“I’m a small business owner, and I’m terrified of failure”…..if this is you, you’re not alone.

We all know the business world is tough, but it’s especially so for small companies. But have you ever wondered why so many fail? Learn how to avoid the traps that many successful small businesses have before you.

While every business is different, there are a few things successful small businesses all have in common (and you can do them too!). It may seem obvious, but businesses should be offering people something they actually need or want. This means finding a demand out there and meeting it.

Successful Small Businesses…. Tap into a Market

If you needed medical help with your heart, would you go to a general surgeon or would you prefer to visit a cardiologist?

When your market is saturated with many businesses competing in the same pool of potential clients, it’s worth finding a niche you can tap into to help give you an advantage. Successful businesses position themselves as an authority to a smaller audience, raising their chances of turning potential clients into paying customers. Focusing on a smaller market and scaling down your products and services will help you to market yourself as an expert in these specific areas.

Successful Small Businesses…. Form the Right Vision, Goals & Strategies

Every successful business has its own unique strategies. However, what’s similar between them is that they’ve got a vision of where they want to be, form objectives with this in mind and develop the right method to get there. This type of focused thinking allows you to mold your strategies around where you want to be, but this should evolve and change as your business does. No successful company got to where they are without re-strategizing along the way to reflect the changes in their business.

It’s also important to instill these into the team you have around you. Having the right people in your business who understand where the business is going, how you’re going to get there and share your determination, means you don’t have to do it alone.

Successful Small Businesses…. are Customer-Orientated

You’ve heard the phrase ‘the customer always comes first’ but what does this actually mean?

It’s about understanding your customers, their motivations, what they’re going through and the type of service they want, which can help lead to long-term relationships with them. Successful businesses design their strategies around attracting the type of client that will help make them a success and giving that customer the experience they’d expect. This isn’t just about financial gain. For many small businesses, what they do is a passion and having your own business should give you the freedom to enjoy what you do. Therefore, it’s important to develop a marketing model which puts your ideal client at the heart of it.

Ultimately, your customers are the ones who will decide if your business becomes a success or not, so designing your business with them in mind is something every small business should take seriously.

Ultimately, your customers are the ones who will decide if your business becomes a success or not, so designing your business with them in mind is something every small business should take seriously.

Successful Small Businesses…. Understand the Value of an Online Presence and Digital Marketing

Smart businesses understand that times are changing and online marketing is the fastest way to develop your brand. Successful businesses invest the necessary time into creating an online presence that strikes a chord with their target audience. Online tools which help you with your sales and marketing can have a number of benefits including:

  • Making your internal processes as efficient as possible
  • Connecting with a large number of potential clients as well as those searching for a business like yours
  • Appealing to a wider audience
  • Providing a better client experience
  • Starting to move forward as a business

A business should use the strategies which work best for their business model, so a little expert help in this area can go a long way.

Successful Small Businesses…. Have Perseverance

All companies come up against adversity. However, those that persist will be more likely to succeed. Whatever happens in the ups and downs of running a business, work with purpose, commitment and discipline. Take responsibility for your business and make the changes necessary. It’s easy to feel like giving up, especially if you feel like you’re working hard and making sacrifices without achieving the results you want. Persevere, and in the end, it’ll be worth it when you can make your business a success. Who knows…one day your small business could develop into something much bigger!

Understanding the qualities possessed by successful businesses can help you make more informed decisions and give you the confidence when making them. At Go Left Marketing, we provide businesses with the support they need to move forward in the direction they want. We’re experts in the digital marketing world and have a wealth of advice and services in brand development, inbound marketing, web design and market automation, helping businesses to attract their ideal clients.

Are You Feeling a Little Lost in Business? Want to Take Your business Forward? We’re here to help, Let’s do it!



michael aldea go left marketing imageJan Michael Aldea is a jack of all trades finally making good at being well rounded. His background in marketing, consulting, business coaching & training, real estate, fitness, parenthood, marriage, and life makes Michael ill equipped to be in a cubicle, but very equipped to help transform people and companies one (sometimes humorously awkward) step at a time. He is the president and director of business development for Go Left Marketing based out of Charlotte, NC.

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