Business Systems in Place: More Like All Over the Place, Right?
Have you ever tried to explain how to do something?
The next time you are with someone you trust — and by trust I mean that they can laugh at you repeatedly — try explaining to them how to tie their shoes. Not show them, but tell them. Using words. Simple words. That they can understand to the point they could teach someone else.
It is not as easy as it sounds.
Now try doing that with something in your business. Something simple like how you order more paper. Next, try doing it with something as important as a targeted marketing campaign to an audience who has never met you but needs to.
If you cannot master how to create repeatable systems, you will forever be caught working in your business and not on your business.
The good news is that it does not require you to reinvent the wheel (unless you are creating a new business model or product no one has ever seen before and if that is the case, God bless you).
What it does require you to do is have a level of intentionality that will probably give you discomfort. I would equate it to the same discomfort you feel when you are in the dentist’s chair. You think to yourself, “I’ve brushed and flossed so this shouldn’t be too bad”. Then they begin prodding around with that sharp metal hook and your brace yourself for that bolt of pain.
It is that reason why we (and by we I mean me) do not darken the doors of the dentist. And why some systems never get put in place.
Both of the companies I am involved in are in the midst of putting systems in place. It is flat out HARD. But all of us know that this type of HARD will pale in comparison to the type of HARD we would face if systems did not get put in place. That type of HARD is expensive and opens up the possibility of an organization to fall in on itself.
My advice? Find something you do (this can be personal or professional) that has a benefit to you or your organization and write down what it is, why you do it, how you do it, and then teach it to someone.
So — first you grab both laces…
Jan Michael Aldea is a jack of all trades finally making good at being well rounded. His background in marketing, consulting, business coaching & training, real estate, fitness, parenthood, marriage, and life makes Michael ill equipped to be in a cubicle, but very equipped to help transform people and companies one (sometimes humorously awkward) step at a time. He is the president and director of business development for Go Left Marketing based out of Charlotte, NC.
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