A mission statement is a statement, almost a written law, of the purpose of a company or organization; its very reason for existing. This “rule book” should guide the actions and decisions made by the organization, outline its overall goal and provide a clear path. It should NOT include how awesome you think you are, how much of an expert you claim to be in your industry and general bragging about how lucky people are to have hired you.

How to Write a Mission Statement

Effective mission statements start by crafting the organization’s purpose and should include the following information:

  • Organization’s purpose
  • How the organization provides value to customers
  • A declaration of an organization’s sole core purpose.

So, is your mission statement great? Does it provide customers with an idea of who you are and what your company is about? Check out some examples below to see how you mission statement matches up.

Below are the top 9 mission statement examples

Amazon: Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (They list this as their mission as a combination mission/vision on their site).

Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.

Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected.

Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Microsoft: Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

Skype: Skype’s mission is to be the fabric of real-time communication on the web.

Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses

YouTube: YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently

Check out the Fortune 500 mission statement examples below

Duke Energy Corporation
Our purpose is to create superior value for our customers, employees, communities and investors through the production, conversion, delivery and sale of energy and energy services.

FedEx Corporation
FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

Graybar Electric Company
Graybar is the vital link in the supply chain, adding value with efficient and cost-effective service and solutions for our customers and our suppliers.

H&R Block
To help our clients achieve their financial objectives by serving as their tax and financial partner. As the world’s largest tax services company, H & R Block has one-to-one relationships with millions of clients, helping them benefit from all of the deductions and credits available to them and build a better financial future. It is the only major company that offers a full range of software, online and in-office tax solutions, combined with financial information and suggestions that enable clients to consider how they could achieve their financial objectives. This advice — the H &R Block Advantage — includes suggestions about retirement savings, home ownership, saving for their children’s college education, eligibility for government programs and other alternatives. When clients request in-depth financial plans and investment advice, their H &R Block tax professional refers them to H & R Block Financial Advisors Inc., which can assist them with a detailed investment plan and investment services. H &R Block Financial Advisors, member NYSE, SIPC, employs more than 1,000 financial advisors serving clients in more than 150 offices in the U.S. H & R Block Inc. is not a registered broker-dealer. Clients who request information about home mortgages are referred to H &R Block Mortgage Corp., which offers a full range of retail mortgage products. Our research shows that our H &R Block Advantage advice package along with related financial services increased client satisfaction with H & R Block’s tax services. H & R Block has long been a trusted tax partner to millions of taxpayers. Now we are enhancing the value of our tax services by helping clients as their tax and financial partner.

Ikon Office Solutions
Helping our customers manage document workflow and increase efficiency through best-in-class products and services. Fostering the growth and development of our employees. Providing a distinct advantage to our suppliers as a distribution channel of choice. Growing shareholder value through strong execution of our strategies.

IBM
Operating a safe and secure government.

Mattel Inc
Mattel makes a difference in the global community by effectively serving children in need . Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children’s Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program.

Metlife Inc
The capable team of MetLife’s Customer Response Center (CRC) shares a common mission – that all customers are “Met for Life.” By balancing the efficiencies of new technologies with the personal touch of highly trained and motivated professionals, we are able to deliver solutions and services that exceed our customers’ expectations. We thereby earn their loyalty.

Microsoft
At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.

Nike Inc
To Bring Inspiration and innovation to every athlete in the world.

Does your company need a mission statement?

Let our team of copywriters get to work! Fill out the form below for more information.



Pin It on Pinterest