When it comes to increasing your website conversion rate, you can choose to take the “road of blame”, or you can choose to embrace the idea that your website should operate as an extension of your business. Therefore, it is a living, breathing thing that needs consistent attention and nurturing, so it can continue to grow with your company. Part of this process is learning valuable tips to improving your website conversion rates should you be less than happy with its current results. We’ve compiled a few tips below that can help to improve your website conversion rates.

1. Improve the CTA buttons

By improve we mean change the text, background color and locations of your CTA’s. Some buttons look better as red, some as green or even yellow. This mostly depends on the palette of your website. For help figuring out which colors compliment each other visit paletton.com | The Color Scheme for free.

2. Use just one CTA on each page

Have you ever been in the toothpaste aisle and your head wants to explode because of all the choices you’re presented with? Try not to get too crazy and distracting with multiple CTA’s on one page. Unless it’s your website’s homepage, we strongly recommend only one CTA per page.

3. Offer something of value for FREE (seriously, it needs to have value to it)

Put some thought, time and effort into creating a resource that your audience needs, then give it to them with no strings attached (besides them giving you their email address and maybe answering one or two questions about themselves). Use this as a powerful follow up tool by asking if they liked your free gift, what could you change about it, please share with your colleagues and on social media, etc.

4. Don’t throw all of your features at your customers at once

This is probably the toughest part to accomplish. When it comes to being a business owner, we want to throw a wide net to try and catch every fish out there. This strategy is not always the best choice, especially when it comes to targeting a specific audience that your content is tailored for. Sensory overload for your website visitors is a real thing and can be enough of a distraction to drive traffic away from your site. Try dwindling down your features by choosing the most powerful value proposition and running with it.

5. Optimize headlines

Take a look at your header text on blog posts and individual pages. Maybe you have too much text, maybe not enough? Sometimes changing words here and there can have a huge effect on conversion. If your headers aren’t powerful enough, people may not feel compelled to convert.

6. Remove distracting links

This rule is pretty much the same as reducing the amount of CTA’s on a page. Too many hyperlinks will also distract from the main goal – convert, convert, convert.

7. A/B testing

A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

8. Remove forced sign-in/log-in for comments or purchases

This drives me nuts when I visit a website and I’m forced to create an account or login to purchase an item. If at all possible, give them the option to continue as a guest.

9. Remove technical jargon and wording

Use a simple tool like a flesch reading ease score to analyze whether or not your text is too hard to read. This is important for both SEO and conversion. If your text is too hard to read, visitors will leave sooner rather than later (giving you a high bounce rate). That tells Google that your site should be ranked lower because people aren’t staying on it that long. Using a flesch reading ease score to simplify your website content will also help visitors understand your product or services and hence, are more apt to convert. Viola!

10. Improve usability

Giving your audience a better experience when they visit your site encourages them to return. Tips such as improving your load time, increasing the search size box, consistency with page navigation menus and site layout are among the few. For more tips please see the infographic by Quicksprout below.


11. Add important elements about the fold

I’m sure you’ve heard this tip before. And even in 2016 it still rings true. Website visitors spend 80% of their time on items above the fold. Try moving things around on your site and test it out. Key content such as social proof, testimonials, signup forms, search bars and navigation buttons would be a great place to start.

Did we leave anything out? Leave your suggestions and comments in the section below.

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