Five Ways to Get Ideas For Content That Search Engines Will Love
Getting ideas for what to write on your blog is usually just a matter of answering questions that your sales funnel asks you. Or if you focus writing about how your services help your clients, then typically that’s golden enough. But from time to time it benefits your readers, your website and your writers when you look for inspiration outside of the typical four walls of your business. Read the post below for some useful tips on creative ways to get ideas for content that search engines will love.
1. Use Serpstat to research questions and keywords
Why make questions and keywords a part of your content marketing strategy?
By researching question via keywords, you get an opportunity to rank higher based on relevance because people are actively looking up those search terms and trying to find answers. You also build trust, and become a valuable and linkable resource. When the reader is ready to buy, you’ll be the first person they call. #thoughtleader
Serpstat uses Google’s autosuggest results to generate a list of phrases based on the keywords you type. Once your list is generated, click to the “Only Questions” tab to see a list of queries containing your keywords. They also offer a free version that includes 30 queries per day. Now that you have your list of valuable keywords, make sure to include those keywords in your blog posts. Viola, SEO master, Google is loving your site!
photo courtesy of Content Marketing Institute
2. Browse Quora
No matter what industry you are in, Quora should be a great fit for exposure. The site is well organized and gives higher-quality contributors more exposure. Quora is a great resource of questions on any topic.
First, while typing, you’ll see available topics in the drop-down. Click on the topic and navigate to the topic FAQ and then to “all questions”.
This is the collection of most popular questions in your niche. Select the most relevant and interesting answers and plan content about them on your editorial calendar. It’s the perfect no-brainer for generating website content ideas!
3. Monitor questions on Twitter
Twitter is a valuable resource for Q&A inspiration and a useful one because you get to see what real people are asking in real time. By tracking Twitter questions, you can immediately engage (to grow your Twitter exposure) as well as discover and collect content opportunities.
Use the following trick:
“Search Twitter for: keyword ?”
Tip: Keep a space between your keyword and the question mark for it to work.
This search command will retrieve all the tweets containing a question mark. You can also add “-http” to eliminate tweets containing links:
4. Make questions and answers a strategic part of your site
This is probably the most valuable tool for attracting site traffic as well as getting your content featured as a Google Instant Answer. Adding an FAQ section is a great tactic to create a growing resource of topical questions and answers. If your site runs on WordPress, the Ultimate FAQ plug-in is helpful: Easy to install, it keeps your FAQ category separate from the blog and has a separate RSS feed for it.
For blogs and content-dominant sites the perfect way to implement a Q&A content marketing strategy is to combine it with expert roundups, getting influencers on board to answer the reader’s’ questions.
5. Join Facebook groups and forums
There are tons of Facebook groups out there, both locally and nationally. We have found that joining local networking groups as well as local connection groups provide the most insight to questions people are asking. This forum provides two areas of value.
It gives you the opportunity to answer questions directly, immediately and engages with the person asking the question. It also provides you with ideas for content to be incorporated in your blog.
The fact is if you answer the questions your audience is asking, you will get traffic, business and loyal fans of your services.
This article was originally posted at http://contentmarketinginstitute.com/2016/07/content-answer-searchers-questions/ and has been modified for our blog
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