Is there a right way of doing anything? Admittedly I have been known to abide by this saying:

You can continue you to do it your way, and I’ll keep doing it the right way.

But really, is there a right way of doing something? The latest debate in our household is about something so silly it will probably stop anyone from reading the rest of this. Is there really a right way of putting toilet paper on on the toilet paper dispenser? I am in the camp that the paper should roll towards the wall — my wife is a die hard “the paper should roll away from the wall” camp. I’d like to see a whitepaper (did you see what I did there? “whitepaper”) on this. Captivating &^%# to say the least.

The term “best practices” is something I am guilty of overusing. I use it when talking with clients on how to handle email, how to set up their social media, how to track their marketing, how they need to approach a website redesign, how to tie their shoes, how to load their dishwasher, and how to make a perfect cup of buttered coffee. I know — bit ridiculous.

The real question is — does the efficiency of best practices and doing things the “right way” keep innovation and creativity at bay?

I think this is where the small business owner and entrepreneur will always have the advantage over the bigger competitor. A large company is required to find a best practice and stick with it — without those it would be like herding cats. But before you know it —its 10 years and the TPS reports are piling up everywhere. There is no room for innovation or creativity.

At our little marketing firm we are learning new ways of doing things each day. If something works we know why and if it is applicable to our clients, we start baking into what we do for them. Trust me, I fight the “my way is the right way” urge anytime I see someone use a tool differently than I do. But I know in my gut that there is no way I’m smart enough to be right a majority of the time. I suppose it’s a matter of pride…but if I want to stay on the edge of things and push to keep getting better, the concept of “best practices” should be more like “best practices for now”.

So I suppose I’ll give way to the fact that there may be different shades of right when it comes to business processes, marketing, and web design. But, the toilet paper thing — I’m standing my ground on that one.

michael aldea go left marketing imageJan Michael Aldea is a jack of all trades finally making good at being well rounded. His background in marketing, consulting, business coaching & training, real estate, fitness, parenthood, marriage, and life makes Michael ill equipped to be in a cubicle, but very equipped to help transform people and companies one (sometimes humorously awkward) step at a time. He is the president and director of business development for Go Left Marketing based out of Charlotte, NC.

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