9 Ways To Save Time and Money with Marketing Automation
Automating repetitive marketing tasks such as emails, social media and other website actions gives you more free time to focus on more important tasks. Here are nine marketing automation tools you should be using.
1. Social Media Updates and Posts:
When you automate your social posts and ads you’ll save more than 6 hours per week on social media management and keep your profiles updated with fresh content.
2. Dynamic Content:
Businesses who show visitors personalized offers and content based on their past browsing and shopping history see an average increase of 20% in sales. Amazon does this better than anyone else.
3. Content Amplification:
Smart content marketers know the importance of influencer outreach. You can increase your reply rate by 250% by automating your outreach and followup emails.
4. Client Reservations and Appointments:
Setting client appointments or meetings with an automated tool can save 80% of your time on scheduling and workforce management.
5. Lead Nurturing:
Companies that automate lead nurturing with well-timed emails and offers see a 10% or greater increase in revenue.
6. Post Purchase Email Series:
It costs 5-30X more to acquire a new customer than to retain one. That’s why automating followup emails are a powerful way to engage and upsell new customers.
7. Lead Scoring and Segmenting:
68% of B2B marketers are employing both behavioral and demographic scoring to help them identify sales-ready leads for their sales teams.
8. Upsell Offers:
SamCart found that businesses who use one-click upsells when selling their products online can increase their average order size by 360% or more.
9. Incentive and Loyalty Programs:
49% of consumers will gladly switch brands for just a coupon. Make sure that doesn’t happen to you by rewarding customer loyalty and continuously giving them a reason to come back.