Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO is what helps get you noticed on Google. The greater SEO you have, the higher up the results list you will be. But SEO means diddly squat if you don’t have valuable content on your website. In fact, superior content will improve your SEO.
8 Reasons Why Content is the New SEO
SEO and Content Marketing Overlap
You can’t separate SEO from content marketing, nor can you separate content marketing from SEO, they are linked. Successful content marketing requires the implementation of SEO techniques. Since SEO is narrow and targeted, content marketing is a way to broaden its scope. Think of SEO and content marketing as a boss and employee relationship.
It’s all about the Keywords
Keywords are a crucial part of SEO. Great content makes use of those valuable keywords. You’ll need to implement keywords into your website copy strategically. It’s not enough to just have a bunch of keywords, they need to be targeted and purposeful. A great article about how to implement keywords into a website can be found here.
Keep Content Fresh
Google notices when your website gets stale and it will penalize you for it. Continue writing intriguing content. Add new links, update a blog or post a special announcement or sale. This will result in a positive ranking response from Google. Side note** If your website is not mobile-friendly Google will penalize you for it. Test your site here: https://www.google.com/webmasters/tools/mobile-friendly/
UX (User Experience) is Part of Content
Superior content goes beyond a witty blog and strategic keyword usage. The technical aspects: optimizing the robots, crafting an easy to use sitemap, etc. When a visitor positively interacts with your website, they are more likely to return. If they click a link that doesn’t work, they’ll get frustrated and move to the next website in the search results.
What do your customers want? You need to know this so you can properly cater content for them. Being relevant connects to UX, and remember positive UX equals more time spent exploring your site because you have created such amazing content.
Likes and Reviews are Valuable
Everybody wants likes, reviews, +1, and retweets of course. But did you know having them can also boost your SEO? Google notices what is being liked and followed and what is trending. So optimizing your social media accounts and receiving online reviews is just as important as content and SEO.
Onsite and Offsite Optimization
Both onsite and offsite optimization focus on the same thing: content. Onsite is about making your web page easily readable and useful for consumers. Offsite is primarily about promoting that content you created.
Don’t Bite off more than you can Chew
SEO is a complex thing, especial with Google changing their algorithm frequently. You need great content because it affects your SEO. If you try to handle everything, one of the two might suffer. You can’t let either suffer because it will negatively affect your website traffic and consequently your business.
Read more about SEO at http://blog.goleftmarketing.com/demystifying-seo-with-kelly-shelton-of-boostability/.
Want to drive more traffic to your website through inbound marketing?
Fill out the form below and we'll get back to you with more information about our inbound marketing services.
Learn more by clicking the link above, or fill out the short form below.