Sending better emails to your audience is more important now more than ever. Did you know that email marketing is one of the most effective forms of online marketing?  Even though today’s inboxes can get filled with spam pretty quickly, and gmail introduced their filters and separate tabs for social, updates and promotional emails, the average consumer still regularly reads emails from their favorite businesses.

Are your email campaigns performing as well as they could be?

Sure, having a responsive email template nowadays is a MUST (70% of readers between 18-44 years old read emails on a smartphone), and email automation has MAJOR benefits to lead nurturing, but there are other tips and tricks that can help you increase your email marketing conversion rates.

Here are a few quick tips that are expanded upon in the infographic below:

  1. Keep your subject lines short
  2. Avoid using the word “newsletter” in your subject line
  3. Personalize your emails with the recipient’s first name
  4. Reinforce your value proposition by telling your audience what the email will do for them
  5. Include the word download in your subject line to improve conversion rate

Check out HubSpot’s amazing infographic below about 7 Data Backed Tips for Sending Better Emails.

7 Data Backed Tips for Sending Better Emails

Click to enlarge

hubspot_email_conversion_rates_inforgraphic_go_left_marketing

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