5 Ways To Get Maximum Value From Your Blog Posts
If you want to get maximum value from your blog posts, increase website traffic and make more sales, writing quality content is only the start. You also have to promote it effectively. Sadly, many businesses fall short in this area, because they think their blog posts’ lifespan is limited.
Well, nothing could be further from the truth. If your content is evergreen and shareable, there’s no reason why it can’t serve you well long after you’ve clicked the publish button.
Here are five strategies you can use to get the most out of your blog posts.
1. Share Your Posts Consistently
Social media is probably your first port of call when it comes to promoting your blog posts (you are doing that, right?). Unfortunately, most businesses share their posts once or maybe twice. And then they stop. According to research by AOL, 27 million pieces of content are shared on social media every day. Now, this was back in 2011. It’s reasonable to assume the number has grown exponentially since then.
Clearly, sharing your posts once or twice barely scratches the surface. Chances are it’ll get lost amidst the clutter in people’s newsfeeds. This is why you need to keep sharing your posts consistently. The more you share, the more people will see your content and the more value you’ll get out of it. It’s that simple.
2. Make It Easy For People To Re-Share Your Content
What’s even better than sharing your blog posts? Getting others to do it for you.
This is a powerful tactic, but many businesses fail at it because they don’t keep one crucial thing in mind. People are busy. And they’re lazy. You need to make sharing easy for this strategy to succeed.
Here are two techniques that make sharing content a breeze:
- Add social media sharing buttons to each and every post; and make sure they’re clearly visible. No-one will share your content if they have to hunt around for a sharing button, or – gasp – copy and paste the link themselves.
- Turn compelling statistics or key phrases into pre-formatted tweets and add a “tweet this” call to action below them. Tools like Click To Tweet and Tweet This are free and easy to use.
3. Share Your Posts Via Email
While many businesses put in a lot of effort into social media, email is often overlooked. This is a shame. Emailing your blog posts to subscribers greatly increases the likelihood of them seeing, reading and sharing them. Here’s why.
For one, your post won’t be one amongst thousands in their news feed. It’s right there in their inbox, where they have to open it or delete it.
More significantly, your email list is already receptive to your message. These people have subscribed to your mailing list, effectively giving you permission to market to them. When you think about it, it’s a lot like preaching to the choir, isn’t it?
Of course, you also want your blog posts to expand your audience further. Which is why you should:
4. Do PR Outreach
While social sharing and email will increase your exposure in the short term, you also need to look at the bigger picture. That’s where PR outreach comes in.
Getting featured in media publications greatly broadens your audience, because it exposes your message to people who may not know about you. It’ll also build your reputation as a thought-leader.
You should also reach out to influencers in your space. Not only will they expand your network even further, they’ll also boost your credibility. After all, if an influencer is sharing your blog posts, there must be something to what you’re saying. Right?
5. Repurpose Your Content
Just because your message started it’s life life as a blog post doesn’t mean that’s all it can be.
There are various reasons why you should repurpose your content. Suffice to say, by re-packaging your message into a different format, you can reach a whole new audience and even generate revenue in the process.
Here are just a few ways you can do this:
Create an ebook
Do you have a series of blog posts around the same topic? Turn them into an ebook and give it out for free to new subscribers. Compiling existing content into an ebook requires minimal effort, but it can really pay off in terms of inducing more people to sign up to your mailing list.
After all, everyone loves free stuff. Right?
Create an online course
Don’t fancy compiling an ebook? Turn your blog posts into an online course and send it to your email subscribers. It’s a great inducement for new sign-ups (because it’s free, remember?) and gives you a pretext to email your audience repeatedly, which keeps you in their minds.
Even better, you can create a passive revenue stream by adding worksheets, actionable task lists and other valuable features and selling your course as a premium product.
Host a webinar
If you’re comfortable in front of a camera, you should consider turning a blog post (or a series of them) into a webinar.
Hosting a webinar has lots of benefits, least of which is the trust that comes with putting in face time with your audience. Besides, not everyone is into reading blog posts. A video recording can considerably widen your appeal.
Of course, while these are all valid techniques, your mileage may vary. Not every strategy will work for your business (or for every blog post you write). The trick is to find one or two strategies that work for you and to stick with them.
Most of all, though, don’t just publish a post and forget it. Having put in all that hard work to create compelling content, you owe it to yourself to make the most of it.
Having trouble making the most out of your content? We can help. Talk to us today.
Susan Aldea spent the first half of her working years in customer service for multiple industries including food and beverage, apparel and cinnabons (mmm). At that point it was all about optimal product positioning and carrying a smile even if she was exhausted from school. The second half of Susan’s career was entrenched in the anatomy of a multimillion dollar real estate development, optimizing a large real estate database and assisting Realtors with a multitude of real estate marketing campaigns. Even though she prefers to stay behind-the-curtain, her presence is always known and felt around the office.