This story originally appeared on PR Daily and Entrepreneur

Google’s Panda 4.2 algorithm rollout continues Google’s promise to rewarding high-quality, user-focused content with higher search rankings. If you are an avid blogger then you’re certainly going to want to read this. If you aren’t blogging yet; now is an even more important time to start. Below are three easy-peasy tips for SEO optimizing your website and blog content for higher search results:

3 SEO Tips to Help Your Website Content Ranks With Google’s Newest Update

 

Be lengthy

Google now scans short content and assumes it doesn’t contain much useful information. The result is that shorter content doesn’t rank as well. It’s now better to “go long,” says SEO-PR Chief Executive Greg Jarboe, citing a favorite football phrase. “Go ahead and write 600 to 800 words—whether for a press release, blog post or summary of a white paper behind a paywall.”

Use synonyms

Google will penalize you for keyword stuffing, which is using the same search term repeatedly in copy. It rewards what has always been a good writing practice: the use of synonyms. Think long and hard about other variations of words before you hit “publish”. http://www.thesaurus.com has been a great resource for us. “If you’re going to use one word or phrase in the first sentence, use a variation in the second sentence or graph,” Jarboe says. “Google understands what synonyms are and rewards them as good writing that’s more likely to be of interest to readers. The result is a higher ranking.”

Get visual

seo optimized blog post image

You’re missing a huge SEO opportunity if you aren’t adding photos and videos to your content.

Over 55 percent of Google search results now include videos and over 40 percent include photos, according to Jarboe.

The most important element to optimize in photos is your caption. See above for an example. Make sure to plant your two- or three-word key phrase at the beginning of your caption copy, Jarboe says. “They should only be 100 characters long, so make sure your key phrase is at least in the front third of your title.”

Jarboe’s big SEO takeaway for marketers and content creating machines is that your normal writing skills are more of an asset now than ever before, because Google rewards well-written content. So, stop writing for what you thought Google wanted—and start writing well again. Or maybe it’s about time to hire that copywriter you’ve been meaning to get to?

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